ESQUIRE MAGAZINE RETURNS TO LOS ANGELES WITH ‘ESQUIRE HOUSE 360°,’ CELEBRATING ALL ASPECTS OF MODERN MEN’S LIFESTYLE

Leading Designers and Premium Brands Bring Esquire to Life for the Fourth Year of the Magazine’s ‘Signature Space’ Program

LOS ANGELES, CA (September 25, 2006) – For the fourth consecutive year, Esquire magazine will open the doors to the ultimate bachelor pad. Branded Esquire House 360°, this 17,000 square-foot Italian villa in Beverly Hills was built to mirror the editorial range of Esquire magazine and to reflect the lifestyle of today’s modern man. A series of exclusive celebrity/charity events will take place at the House from October through December, attended by Esquire clients, celebrities and other VIPs.

Esquire House 360°, located on three acres of land with sprawling lawns and 360-degree views of Los Angeles, defines modern luxury and sustains Esquire’s Signature Space concept – the transformation of a remarkable physical space into the epitome of 21st Century living. The House is the fourth “Signature Space” in as many years, and the second property Esquire has created in Los Angeles (the previous LA incarnation was the Esquire House Los Angeles in 2004). Last year’s project, Esquire Downtown at Astor Place, was the first New York showhouse with a “downtown” sensibility. The Esquire Apartment concept was originally conceived in 2003, at Trump World Tower, also in New York.

“We’re thrilled to return to the West Coast for what has become one of Esquire’s most anticipated and successful brand franchises,” notes Kevin O’Malley, VP/publisher, Esquire.

“This promises to be our most innovative lifestyle destination yet, due to the sophisticated, high-tech integration that defines this modern digital home, and the caliber of leading national charities with whom Esquire has partnered,” says Stephen Jacoby, associate publisher of marketing, Esquire.

A major component of Esquire’s “Signature Space” concept is philanthropy. Each event supports a specific charity or cause, and all proceeds from each event – whether from ticket sales, auctions or gifts – are donated to those charities. The previous three “Signature Spaces” raised more than $1.8 million for Esquire’s various charity partners.

To unveil Esquire House 360°, the magazine will host an opening night reception on October 19th, celebrating LA Fashion Week. In conjunction with The Art of Elysium, a charity for children battling serious medical conditions, the magazine is holding a star-studded celebration with Salma Hayek, Eva Mendes, and Penelope Cruz. Other events taking place at the House include a benefit for Oxfam with Colin Firth, Kristen Davis, Mark Ruffalo, and Minnie Driver; a reception for City of Hope, hosted by record industry mogul Clive Davis; a summit hosted by Michael Milken that is committed to accelerating the medical research process; the 4th annual Oceana Award Gala, honoring Pierce Brosnan; an event for the Hollywood Entertainment Museum; VH1's Big Night For A Big Cause: A Benefit for the VH1 Save The Music Foundation; and many live music events, private dinners, lounge nights and screenings with such personalities as Kirsten Dunst, James Cameron, and others. All events are by invitation only.

To expand Esquire House 360° beyond Los Angeles, two innovative features will be added this year. A significant interactive Web site at www.esquire.com will contain photos and red-carpet video from each of the events, in addition to a virtual tour of the House (presented by Intel). Also, an online charity auction hosted by Esquire will give visitors to the house and the general public alike the chance to bid on exclusive items, including celebrity merchandise donations, travel packages, backstage concert passes, and more.

For the Esquire House 360°, the magazine has assembled an extraordinary team of designers, including Natalie Addis for Ray-Ban [Cabanas]; Campion Platt for Hugo Boss [Library]; Chimera Interiors for Asics [Mind-Body-Soul Room], for Lipton & Son [Kitchen] and for the Breakfast Room; Annette English Interior Design for Bally [Guest Bedroom]; Cory Grosser [Hobby Room]; Jane Hallworth [Dining Room]; Sami Hayek for Louis Vuitton [Den]; Idea Space Design for MontBlanc [Office]; Michael Lin for DKNY [Terrace] and for Tommy Bahama [Pool]; Nolen Niu for Intel and for Rocawear [Gaming Room]; Porta Bella Design for Salvatore Ferragamo [Master Bedroom] and for TAG Heuer [Grand Entry]; The Rockwell Group for St. Pauli Girl [Ultimate Bachelor Bar]; SFA Design for Intel [Home Theater]; and Woodson & Rummerfield’s House of Design for Versace [Great Room and Loggia].

Esquire House 360° was designed and built by Dugally Oberfeld. Creators of premiere luxury homes, the company has worked on projects for a roster of high-end clients, including Denzel Washington, Sylvester Stallone, and the Ford family. Also, building on the growing trend of technology as a core lifestyle component in the modern home, the mansion will showcase the latest Intel technologies, including an entertainment PC featuring Intel® Viiv™ technology in the Home Theater, multiple desktop PCs powered by the new Intel Core™ 2 Duo processors, and several Intel Centrino™ Duo mobile technology-based laptops. All computing devices in the home are linked to each other and the Internet via a high-speed wireless network.

Additionally, Esquire House 360° built an alliance with the Pacific Design Center, which became a valuable resource for the designers in addition to increasing awareness of the project in the local design community. And WireImage, the leading digital photographic press agency and wire service, is the official photographer of record for the project.

Kate Moulene, CEO of Capian Enterprises, will be coordinating all the charities and celebrity support on behalf of Esquire.

Esquire has brought together leading advertisers, marketers and retailers to help create this dynamic living space, several of whom have participated in prior years, including Bloomberg, DKNY, Hugo Boss, Intel, Louis Vuitton, Mercedes-Benz, MontBlanc, TAG Heuer, Triumph, and Versace. First-time sponsors include Acura, ASICS, Bally, Bombardier/Learjet, Cadillac, Salvatore Ferragamo, Jaguar, Land Rover, Moet & Chandon, Paradigm, Pioneer, Ray-Ban, Rocawear, Samsung, Shure, St. Pauli Girl, and Tommy Bahama.

Esquire is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with a total of 18 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.