INTERMIX CELEBRATES VH1 ROCK HONORS WITH AN EXCLUSIVE VIP PARTY TO BENEFIT THE VH1 SAVE THE MUSIC FOUNDATION

WHO:
Denise Richards, Audrina Patridge, Jamie-Lynn Sigler, Amy Smart, Nicky Hilton, Alexandra
Richards, Rose McGowan, and Dania Ramirez are expected to attend the INTERMIX “Rock & Shop‘ Til You Drop” VIP cocktail reception to benefit The VH1 Save The Music Foundation.

WHAT:
On July 11th, specialty retailer INTERMIX located on Robertson Blvd. will host a VIP cocktail reception in celebration of VH1 Rock Honors from 7-9 pm. Chaya Brasserie will provide catering, cocktails by Han Vodka and Hope Wine, water by BORBA, with sponsors Harman/Kardon and Mercedes-Benz, and music by Myfm.

Earlier in the day, VH1 will host a “Rock & Shop ‘Til You Drop” in-store shopping event with 20% of the day?s sales to benefit The VH1 Save The Music Foundation in celebration of the VH1 Rock Honors weekend festivities. A limited edition “VH1 Rock Honors” t-shirt, designed by Scarlett Johansson, will be sold exclusively at INTERMIX, with 25% of the tee?s sales going toward the foundation.

VH1 Rock Honors: The WHO will pay homage to the legendary British rock band, with an evening of high-voltage tribute performances by Pearl Jam, Foo Fighters, The Flaming Lips and Incubus. INTERMIX continues to merge fashion and music through their charitable partnership with The VH1 Save The Music Foundation. “Music is an essential part of the INTERMIX customer’s in-store experience. Just as we support new and up-and-coming designers, we update our in-store playlists with mixes from some of our favorite emerging DJ’s,” says INTERMIX CEO Khajak Keledjian.

About The VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. In September 2007, Vh1 Save The Music celebrated its 10th year of providing $40 million worth of new musical instruments donated to 1,500 public schools in more than, 100 cities around the country, impacting the lives of over 1 million public school students. Now a decade strong, it is our renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education over the next 10 years!

WHEN:
Friday, July 11, 2008
7:00 – 9:00 pm

WHERE:
INTERMIX
110 Robertson Blvd, Los Angeles, CA 90048

Press Contact:

Alexandra Lasky
SHADOW PR
Office: 212.972.0277
alexandra@shadowpr.com

Michelle Davidson
SHADOW PR
Office: 212.972.0277
michelle@shadowpr.com