TAO EXPERIENCE PRESENTS BREAK’N THROUGH’S “ALL THINGS ROCK”

Jesse Blaze Snider, Son of Twisted Sister’s Front Man Dee Snider to Headline “All Things Rock” Showcase Nov. 10th at Highline Ballroom to Benefit The VH1 Save The Music Foundation

NEW YORK, NY — TAO Experience, the creative minds behind BREAK’N THROUGH, has announced the lineup for “All Things Rock,” their second showcase of the year benefitting The VH1 Save The Music Foundation. BREAK’N THROUGH’S “All Things Rock” on Tuesday, Nov. 10th at New York City’s renowned Highline Ballroom features performances by six of the top up-and-coming Rock artists, with recording artist Jesse Blaze Snider headlining. Performances include: Mayor West, Status Green, The Hoodies, Bazaar Royale, Feff and Article A.

Following on the heels of a successful “POP/R&B” showcase on July 30th, BREAK’N THROUGH’S “All Things Rock” will continue to be the place for burgeoning top talent to record labels, entertainment agencies, major brands, advertising and marketing agencies, media outlets, and of course the fans. The Nov 10th “All Things Rock” showcase is the second of four showcases this year supporting VH1’s Save The Music Foundation. The remaining shows will include: “Hip-Hop” and “Unplugged.”

“We’re ecstatic to announce not only Jesse Blaze Snider and our lineup but also the continued support of VH1’s Save The Music Foundation,” explains Ben Aronson, President of TAO Experience and Creator of BREAK’N THROUGH. “BREAK’N THROUGH looks forward to continuing to help launch original artists that may otherwise have walls and barriers in front of them and partnering with VH1 will only help to remove the barriers they face.”
“When I heard about the BREAK’N THROUGH concept and then saw it was partnered with the VH1 Save Music Foundation, I knew I wanted to be involved,” said MTV Star and BREAK’N THROUGH Headliner Jesse Blaze Snider. “I’ve been in the studio so much lately recording my new album that I can’t wait to ROCK OUT at BREAK’N THROUGH on Nov 10th.”

“When approached by BREAK’N THROUGH, I was delighted to hear that this was another organization that was interested in creating opportunities for musicians’, said Ariel Usatin, VH1 Save the Music Foundation Development Manager. “After seeing the quality of production at the “POP/R&B” on July 30th firsthand and hearing positive feedback from the evening’s performers we were excited to extend our relationship and sign on for the remaining four shows in the series.”
The VH1 Save The Music Foundation is a non-profit organization dedicated to restoring instrumental music education in American public schools, and raising awareness about the importance of music as part of each child's complete education. Since 1997, the VH1 Save The Music Foundation has provided $45 million worth of new musical instruments to more than 1,700 public schools in more than 100 cities around the country, impacting the lives of more than 1.4 million public school students.
BREAK’N Through will raise money for VH1 Save The Music Foundation through ticket sales and corporate sponsorship. Tickets for BREAK’N THROUGH’S “All Things Rock” can be found on http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionD... while information on sponsorship and press/media inquiries can be emailed to Bob Broderick, bob@taoexperience.com.
BREAK'N THROUGH is the highly anticipated concert series that showcases some of the most talented up and coming artists and bands in the music industry today. †Donating a significant portion of proceeds to support VH1 Save the Music! BREAK’N THROUGH is committed to nourishing arts and music in the next generation. The concert/events will be attended by top executives in music, advertising, marketing, fashion and media. BREAK’N THROUGH will also be filmed in HD as part of a reality series covering the successes and obstacles that face today’s artist, posing the question “What does it really take to “make it” in the music industry, without a “Golden Ticket?”
TAO Experience is a full service marketing agency that develops designs and implements intuitive campaigns that stimulate consumers. Building brands and developing strategies that resonate with their target markets Tao is the influencer. Creative and dynamic, TAO is determined to re-invent the consumer - brand experience. www.taoexperience.com

About VH1 Save The Music Foundation:
The VH1 Save The Music Foundation is a nonprofit 501c3 organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. Since 1997, the VH1 Save the Music Foundation has successfully restored and sustained instrumental music programs in 1,700 public schools in more than 100 cities across the country, including Memphis, Houston, Chicago, New York, Denver, Baltimore and Milwaukee. The 2009 – 2010 Ambassador class includes Nick Lachey, Kelly Clarkson, OneRepublic, Fall Out Boy, Mandy Moore, Chrisette Michele, Jason Mraz and Colbie Caillat each raising funds and delivering key messages on behalf of The Foundation. To date, VH1 Save The Music has provided more than $45 million in new musical instruments, affecting the lives of more than 1.4 million children. VH1 Save The Music is determined to provide people with the tools necessary to Be Proactive (Not Reactive) to ensure all children have access to a complete education, which includes music. It is The Foundation’s renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade. Take action for music education today, visit www.vh1savethemusic.com.

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