DRUM CORPS INTERNATIONAL’S “BIG, LOUD & LIVE 7” WORLD CHAMPIONSHIP QUARTERFINALS
THUNDERS BACK INTO MOVIE THEATERS FOR A HEART-STOPPING SEVENTH YEAR

Annual NCM Fathom Event, Broadcast LIVE, Marks the Start of DCI Championship Events for World Class Corps

Centennial, Colo., July 14, 2010 – The pounding rhythms, precise formations and pulsating beats of the Drum Corps International’s (DCI) World Championship Quarterfinals once again march into movie theaters in the exclusive, annual event Big Loud & Live 7. This rousing competition, featuring teams of world class brass musicians, percussionists and color guard performers, will be broadcast LIVE from Lucas Oil Stadium in Indianapolis to nearly 500 select movie theaters on Thursday, August 12 at 6:30 p.m. Eastern / 5:30 p.m. Central / 4:30 p.m. Mountain / 3:30 p.m. Pacific.

Tickets for Big, Loud & Live 7 are available online at www.FathomEvents.com as well as presenting box offices (theaters and participants are subject to change). DCI is partnering with VH1 Save The Music Foundation to promote this special one-night event.

Presented by NCM Fathom and DCI, Big, Loud & Live 7 will feature more than five hours of electrifying performances from 23 drum corps competing in the 2010 DCI World Championship Quarterfinals. The broadcast will include the complete competitive productions of the top 15 World Class drum corps in addition to highlight clips of the first eight that will have performed earlier in the day. Drum corps competing in this year’s Quarterfinals event include:
 

 The Academy – Tempe, AZ
 Blue Devils – Concord, CA
 Blue Knights – Denver, CO
 Bluecoats – Canton, OH
 Blue Stars – La Crosse, WI
 Boston Crusaders – Boston, MA
 Carolina Crown – Ft. Mill, SC
 Cascades – Seattle, WA
 The Cavaliers – Rosemont, IL
 Colts – Dubuque, IA
 Crossmen – San Antonio, TX
 Glassmen – Toledo, OH
 The Cadets – Allentown, PA
 Jersey Surf – Camden County, NJ
 Madison Scouts – Madison, WI
 Mandarins – Sacramento, CA
 Pacific Crest – Diamond Bar, CA
 Phantom Regiment – Rockford, IL
 Pioneer – Milwaukee, WI
 Santa Clara Vanguard – Santa Clara, CA
 Spirit – Atlanta, GA
 Teal Sound – Jacksonville, FL
 Troopers – Casper, WY
 

DCI has hosted 37 World Championships in 16 North American cities since its founding in 1972.

“Now in its seventh year showcasing the performances of the world’s most elite marching music ensembles, we are excited that the popularity of the Big, Loud & Live event continues to grow,” said John DeNovi, director of business development for Drum Corps International. “Following the excitement of the DCI World Championships on the big screen is the next best thing to being part of the action from inside Lucas Oil Stadium.”

Big, Loud & Live 7 will be shown in 489 select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Malco Theatres, Marcus Theatres, National Amusements, Rave Motion Pictures and Regal Entertainment Group movie theaters, as well as Carolina Theatre (Asheville, NC), Palace Cinema 9 (South Burlington, VT) and Penn Cinema (Lititz, PA), through NCM’s exclusive Digital Broadcast Network.

“DCI’s fans are among the best in the country and have come to movie theaters in big numbers to see this landmark, live event for six years. Year seven will be better than ever and DCI fans can expect another rousing, front-row experience in their local movie theaters,” said Dan Diamond, vice president of NCM Fathom. “Fathom looks forward to being the exclusive, movie theater home of DCI’s World Championship Quarterfinals every August and to bringing this big screen tradition to fans in local communities nationwide.”
 

About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 171 Designated Market Areas® (49 of the top 50) and includes approximately 17,100 screens (15,500 digital). During 2009, approximately 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing approximately 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 38.3% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.

About Drum Corps International (DCI)
Drum Corps International (DCI) is the world leader in producing events for the world’s most elite and exclusive marching ensembles for student musicians and performers. Founded in 1972, Drum Corps International has developed into a powerful, nonprofit, global youth organization with far-reaching artistic, educational and organizational influence. Drum Corps International is Marching Music’s Major League™. Learn more about the exciting world of Drum Corps International and its member corps on the Web at www.DCI.org or call (317)-275-1212. Drum Corps International is located in Indianapolis, Ind.

VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education.

To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. With the support of people across the country and the 2010-2011 Ambassador Class including: OneRepublic, Chrisette Michele, Nick Lachey, Mandy Moore, Kelly Clarkson, Jason Mraz, Fall Out Boy, Colbie Caillat, it is The Foundation’s renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade.

Get involved and learn more at www.vh1savethemusic.com <http://www.vh1savethemusic.com>.

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Media Contacts:

Michelle Portillo Heath Fradkoff / Nicole Summer
NCM Fathom Goodman Media for NCM Fathom
(303) 792-8651 (212) 576 2700
michelle.portillo@ncm.com hfradkoff@goodmanmedia.com
nsummer@goodmanmedia.com

Diane Peasel
Drum Corps International
(317)275-1221
media@dci.org